Category Archives: Online Marketing

Take Your Business to the Next Level — 5 Tips from Small Business Experts

  Originally published on blogs.constantcontact.com - Written by Kathryn Mahoney To gear up for Small Business Saturday, Marketing Edge Consulting Group and Ribbon Videocasting Services in conjunction with Constant Contact are hosting the Small Business World Summit, Friday, November 23 through Monday, November … Continue reading

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8 Things Small Businesses Must Know About the Future of Mobile Marketing

Originally published on blogs.constantcontact.com - Written by Ryan Pinkham “It’s not the third screen or second screen­—it’s the first screen. It’s one of the few things we walk around with all day. We sleep with it within an arm’s reach and, for … Continue reading

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A New Facebook Feature That Could Change the Way You Think of Fans … And Other Hot Topics

Originally published on blogs.constantcontact.com - Written by Susan Solovic For years, businesses have looked at new fans as the holy grail of Facebook. But what if there was something better? Another level of fandom where people who “Like” your Facebook Page don’t … Continue reading

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6 Power Moves for Images That Attract, Engage, and Convince

Originally published on blogs.constantcontact.com - Written by Pamela Wilson Have you ever noticed how much you have to read every day? The people on your email list are no different. We’re all processing information from the time we get up until the … Continue reading

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Market to Your Sweet Spot for Small Business Success

Originally published on blogs.constantcontact.com - Written by Susan Solovic Why are you in business? Seems like the answer is obvious—right? You’re in business to make money, or at least that should be one of your top priorities. But successful businesses realize there … Continue reading

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“4 Questions for Your Holiday Marketing Campaign”

Originally published on blogs.constantcontact.com - Written by Blaise Lucey It may be too early to start chopping down pine trees or even unrolling the Thanksgiving decorations for that matter, but it’s never too early to start planning what your business is … Continue reading

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“Is LinkedIn Actually Becoming the Facebook for Professionals? And Other Hot Topics”

Originally published on Blogs.ConstantContact.com 9/7/12 – Written by Ryan Pinkham “LinkedIn? It’s like Facebook, but for professionals.” It’s a comparison that people love to make when asked the question: what is LinkedIn? And it’s a comparison that LinkedIn liked to avoid … Continue reading

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“Is Email Marketing Better Than Social Media?”

Originally published on Blogs.ConstantContact.com 8/23/12 – Written by Blaise Lucey A new report from Monetate, an e-commerce software firm, has found that email marketing is still driving more overall sales than social media efforts. Some of the key findings: • 2.49% of visitors … Continue reading

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Mobile Marketing – Best Practices for Reaching Your Moblie Audience

As you’ve read in previous articles, the use of smartphones (and tablets) for browsing the internet, social media, and checking email is on the rise with no signs of slowing down.  So if there are different rules for designing a … Continue reading

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Social Media: 3 Tips for Telling Your Story

Your followers and potential followers have, at the core, only two questions about your business:  ”Why should I go or purchase?”  and  ”Why should I go or purchase again?” Social media provides the stage on which you answer those questions.  … Continue reading

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