Search Engine Marketing
Pay Per Click (PPC) Benefits
IGV provides expert pay-per-click (PPC) management services. The biggest benefit of pay per click (PPC) advertising is that it provides you with an immediate boost of qualified visitors, leads and sales giving you fast results within just hours or days.PPC is the practice of advertising on search engine results pages and/or on content outlets that are associated with the search engines. For example, if you advertised using Google’s AdWords PPC program, you can have your ads shown on Google’s search results pages (as well as the search results of Google’s partners, like AOL search) and/or on Google’s content network, which includes not only a very wide variety of sites that display Google ads, but also includes advertising within Google’s email service, Gmail.
The instant gratification that PPC advertising provides make is a great option for newer sites, which may be extremely challenged in ranking well in the organic search results for quite some time. PPC can be used standalone or in conjunction with our organic SEO services.
Return on investment (ROI) is also easier to measure with PPC management than it is with organic SEO, and it’s easier to check multiple versions of pages with near instant feedback to see which ads and landing pages are most effective for your paid search management campaign. PPC gives you the ability to quickly test your web site and track your conversion rates (leads, opt-ins, and sales).
PPC Management Budgets
Depending on your traffic goals, you can budget $100 or $100,000 for your PPC campaigns, and you can turn some or all of you keyword ads on and off easily. Effective paid search management means selecting the best keywords for your PPC campaigns, maximizing click-through and conversion rates, and knowing when to pause or suspend and when to resume your campaigns. Good PPC management is an art in itself.
Depending on the market demand for your keywords and clicks, a PPC campaign can generate loads of traffic, but can also cost hundreds, even thousands per day. If your PPC campaign is not managed effectively you can waste valuable time and money. When IGV manages your paid search campaigns, we see to it that you get the most for your paid search dollars.
PPC Management, SEO and IGV: A Powerful Combination
PPC and organic SEO campaigns do not have to be mutually exclusive – it doesn’t have to be an either/or proposition at all. Studies have shown that when paid search is used in conjunction with an organic search campaign, a synergy can be created. Click-throughs on both paid search ads and organic listings can improve because searchers gain confidence that your site is relevant to their search terms.
Innovative Global Vision offers both PPC management and organic SEO so you get more traction from your search marketing investment. And, when you combine both paid search management and organic search optimization from IGV, you get the best of both worlds: fast results and on-going attention in the search engines. Contact us today!