Whether you need search engine optimized (SEO) copywriting for your website or for off-site promotion, IGV has SEO copywriting professionals available to write engaging copy that provides value to your audience while attracting attention from the search engines to increase your traffic.
SEO Copy for Your Site
When most people think of search engine optimized copy, they think of website copy. What they don’t realize is that writing good copy for a website is not just about writing for the search engines. While it’s true that good SEO copy needs to incorporate your targeted keywords in just the right places along with related words and phrases so search engines will give it relevance, good SEO copywriting doesn’t end there. For those who don’t realize that, optimized website copy can result in mumbo jumbo that doesn’t make any sense and is difficult for humans to read. This type of optimized site copy results in high bounce rates – visitors stop by, see the repetitious copy that was obviously written for a robot and leave immediately.
Strong SEO copywriting needs to be easy to read, targeted to your audience and reflective of your company or organization’s message and voice. The styles used within the copy need to be consistent with the styles on your site. SEO copy doesn’t get a free pass or an excuse to be lazy: it still needs to be well-written. It also needs to encourage your visitors to convert into buyers or leads, and, ideally, it should be strong enough to make others want to link to it. That’s how you get the most mileage out of great SEO copy that’s written for both humans and search bots.
SEO Copy for Use Off Site
SEO copywriting doesn’t need to be restricted to your website. Good, engaging copy can be created for:
- Your blog or submitted to other blogs related to your organization.
- Developed in a press release format and distributed online.
- Used as “link bait” on other sites.
- Be submitted to article syndication sites where it gets picked up by search engines and then re-used by others with the links to your site intact.
Integrating SEO Copywriting with Other IGV Services
You can order SEO copy on a standalone basis – without other services. But when you combine our professional SEO Copywriting services with our other website marketing and promotion services, like organic search engine optimization, paid search management or email marketing, you can create a synergy that can take your business or non-profit organization to a whole new level. And, when you combine SEO copywriting with our website maintenance services, you’ll help keep your site at the top of the search rankings.
Contact Us Now for SEO Copywriting
Create your own unfair advantage and rise above your competition. Contact us today for your SEO copywriting and other great integrated services from IGV and get an innovative competitive edge with vision.