Social Media Marketing
Social Media Marketing
Social media marketing is the latest buzz word when it comes to marketing your business, your website or your blog online. Why? Because when done right, social media can get you noticed, provide a means to interact with your customers and prospects and drive traffic to your website or blog.
While social media marketing may not be right for every business, in today’s competitive online marketing arena it can be a very valuable tool for strengthening relationships and driving traffic. Today,it’s almost a necessity for boosting your organic SEO efforts. And, if you want to have any hope of dominating the World Wide Web, you’re going to need traffic from a variety of sources.
What is Social Media?
Social media refers to the collective online outlets that make interaction possible. Blogs are a part of social media, but we’ve given them separate attention on our blog marketing page. Why? Because you don’t have to have a blog (although it’s strongly advised) to participate in other social media opportunities and you don’t have to participate in other social media outlets (although it’s strongly advised) if you have a blog.
What differentiates social media from traditional media is that it provides opportunities for interactivity and sharing.
Social Networks
Beyond blogs, social networks are probably the most immediately recognized form of social media. Examples of social networks include the most popular online social networks today:
- YouTube
IGV recognizes that not all social networks are appropriate for all businesses. That’s why we consider your specific needs when it comes to participation in social networks.
Social News
Social news sites include popular news and bookmarking sites, like Digg, StumbleUpon, Google Buzz and Yahoo! Buzz. If you can manage to get a front page listing on one of those sites, the result can be a huge influx in traffic. However, there’s a fine line between promoting content and spamming on these sites, so skill and contacts are necessary to handle the job properly.
This form of social media is not right for everyone. In most cases, surges in traffic are very short-lived and the conversion rate (the percentage of visitors who end up being paying customers) is usually poor.
IGV’s Social Media Marketing Services
IGV offers the following services for social media marketing (in addition to blogging):
- Profile customization and optimization for Twitter, LinkedIn and YouTube. We’ll not only set up your profiles where you don’t already have them, we’ll optimize them for search and for conversion. The use of search is growing in popularity in all 3 of these networks, so properly incorporating your keywords in the right places can make a world of difference in the number of followers you can attract.
- Custom Facebook Fan pages. While some organizations choose Facebook Groups, most don’t realize that Group pages in Facebook aren’t indexed in Google. You’ll have a much better chance of getting found, as well as additional options when you create a Facebook Fan page that you won’t get with a Facebook Group.
- Social network participation and monitoring. We can either train you or your employees on using social networks for maximum benefit or handle the actual participation and monitoring for you.
- Social bookmarking. We can promote your articles or blog posts within the social news sites. We’ll also help you select the best sites for your business.
Contact Us for Social Media Marketing
Let us design a custom social media marketing plan for you, either integrated with your other online marketing efforts or standalone with an affordable package. Start getting noticed, participating in the conversation and dominating the World Wide Web. Contact us!