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April 8, 2024

In the world of email marketing, a cluttered and outdated email list can hinder your efforts to connect with your audience effectively. To ensure optimal engagement and conversions, it’s incredibly […]

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Marketing Trends You Need to Know for 2025

November 24, 2024

Is your marketing strategy ready for 2025? The pace of change in the marketing industry has never been faster, and businesses that fail to keep up risk being left behind. Staying ahead of marketing trends is a necessity for remaining competitive, building stronger customer relationships, and achieving sustainable growth.

How to Increase Your Website Traffic with Effective Landing Pages

October 22, 2024

Landing pages play a pivotal role in capturing attention, driving traffic, and converting visitors into leads or customers. With the internet being the first stop for all customers in their buying journey, a well crafted landing page can make all the difference in how users interact with your website. In fact, studies show that businesses using optimized landing pages see significantly higher conversion rates compared to those that don’t.

How to Effectively Use Email Marketing for the Holiday Season

October 22, 2024

The holiday season is just around the corner, and if you haven't started planning your marketing strategy yet, now is the time. As consumers actively seek out deals and promotions during this busy shopping period, email marketing becomes an invaluable tool for connecting with your audience and driving sales.

Should My Website Have a Chatbot?

September 30, 2024

Have you ever noticed a chatbot popping up while browsing a website, offering help or answering questions? You likely have! Chatbots have quickly become a popular feature in online customer service and user engagement.

How to Improve Local SEO with Multiple Locations

September 30, 2024

Do you have a business with multiple locations and find it challenging to achieve effective local SEO results? You're not alone. Managing local SEO for multiple branches presents unique challenges, such as keeping your business visible in each local search while maintaining consistency across the board

The Relationship Between an Up-to-Date Website and User Trust

August 26, 2024

Have you ever visited a website that looked outdated or neglected? Maybe the design was old-fashioned, the content was stale, or the site was difficult to navigate? It likely made you question the credibility of the business behind the website.

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September 30, 2019

Facebook & Instagram Removing Like Counts: What You Can Do

Author: Karen Leonard

Have you heard? Facebook and Instagram are currently looking into removing the like count on social media posts and pages. Since April of 2018, Facebook has tested this change in […]

August 28, 2019

10 Local SEO Stats You Need To Know

Author: Karen Leonard

Local SEO gives your business the potential to dominate the local area search. See when someone conducts near me search, you’re no longer competing with the thousands of companies around […]

July 12, 2019

Retargeting with Facebook Pixel

Author: Karen Leonard

I was browsing one of my favorite online shops, and then I hop onto Instagram. Next thing I know, I see an Instagram ad for that exact store, sometimes even […]

April 26, 2019

Social Media Landscape Has Changed: 3 Ways to Combat the Changes

Author: Karen Leonard

The social media landscape has changed. Are you keeping pace? As social media platforms take control of their algorithms and users’ habits evolve, marketers need to adapt, or they miss […]

March 29, 2019

Facebook’s Outage: A Strong Reminder for Marketers

Author: Karen Leonard

Facebook and Instagram went down on March 14 for nearly a day, due to server configuration troubles. Though many personal users were frantic about not being to see their daily […]

March 4, 2019

5 Website Design Features to Increase Conversion

Author: Karen Leonard

Your website can be a powerful marketing employee. It can convert potential customers into leads and motivate visitors to act. But is your website doing its job? How is your […]