Building on our last article, we’d like to mention a few of the most prominent things to keep in mind regarding the programming of your new website in 2012. Keeping the technology of your website up to date along with the graphic look is very important in keeping your website competitive!
Make it Mobile!
email marketing are both great ways to drive traffic to your mobile online presence.
analytics set to monitor your website, you should be able to see where your visiting traffic is coming from. If indications are that you are getting a lot of visits from Apple products, it is time to consider alternatives to Flash so that your visitors receive the best possible experience when they view your site.
Content Management
at the thought of having to pay someone every time they need a minor update to their site. IGV offers a cost-effective solution to this dilemma by offering websites based on a Content Management System! A CMS website allows the owner of the site to log in and make content updates themselves without having to resort to paying a 3rd party to add images to a gallery, update an events list, etc. Most content management systems have a user interface that resembles programs that most computer users are familiar and comfortable with. For those more adventurous users, the HTML can frequently be accessed and changed as well.
What did your dear mother tell you about sharing?? Well, in terms of the modern internet, shareable content is incredibly important in spreading the word about your website and your business. Including social media share buttons on each page, each FAQ entry, even every product in your online store encourages visitors to share that spur of the moment enthusiasm about something on your site with their digital network. These “social shares” have the potential to drive waves of new traffic to your site! Writing a blog and including RSS links is another way to get people to plug in to what you have to say and what your business has to offer.
