In 2022 Google still controls the majority of the search engine world. Their world domination is led by an ever-changing algorithm designed for end users to find what they are looking for. Google provides us with an abundance of tools to help businesses navigate those changes and they are free for us to use. The key, we have to use them the right way to maximize our results in organic search. Google must be the centerpiece of your digital strategy. When utilized correctly, you will be found when people are searching for your products and services.