330-425-0922

Blog

Browse or search our blog content below!

Knowing Your Target Audience

Have you ever felt like you’re trying to communicate your message to people but no one is responding? Ever stop to wonder if maybe you’re targeting the wrong group pf people? In order to talk to the right people who are likely to be interested in your product or service you need to first define who the “right” people are. This weeks marketing minute discusses how you can know who exactly to target your material to.

https://www.youtube.com/watch?v=Mse5OTSXYpM

Knowing your target audience is key to your businesses success. By being able to identify who your consumer base is you are able to create promotion material and content that they will find valuable. So how do you know who to target?

Tip 1: Look at your current customers

  • If you are unsure of who exactly your target audience is, take a look first at who your current customers are. This will give you an idea of what types of people or companies are currently buying your product or service. Likely the same types of people will be your future customers as well.

Tip 2: Look at Social Media

  • You will be able to get a demographic breakdown of your followers which will allow you to target material to them. For example if you are a gym and most of your fan base is female post more women’s health topics as opposed to men’s.

Tip 3: Look at your Industry

  • Conduct an overview of your industry and identify the different segments within it to give you a better idea of where your company fits and which segments you can target next. If you are able to properly segment and target your consumer base you will be able to more effectively reach and communicate with your audience.

 

Author
Karen Leonard
Date
June 25, 2015
Category

Get marketing tips & seminar notifications!

Get the latest update on digital marketing trends and upcoming seminar notifications straight to your inbox.

IGV Inc Logo - It's all about results!
Innovative Global Vision is a website design and digital marketing agency that specializes in WordPress website development, hosting, and digital marketing solutions…
Learn about us and our values
1410 Highland Rd. Suite 14
Macedonia, OH 44056
341 Talbot Street, Suite 319V
London ON N6A 2R5
Mon – Fri: 9:00am – 5:00pm
Sat – Sun: Closed
© 2022 Innovative Global Vision
FaceBook IconInstagram IconTwitter IconLinkedIn IconRSS Feed Icon
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram Skip to content