Open House

Boost SEO: The Impact of Regular Website Updates on Search Rankings

April 23, 2024
In the ever-evolving realm of online visibility, mastering the art of Search Engine Optimization (SEO) is paramount for businesses looking to thrive in the digital landscape. While there are various […]
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Open House Articles

Data-Driven Decision Making: Using Analytical Insights for a Website Rebuild

April 23, 2024
In today’s digital world, the chase for online relevance and customer engagement demands a strategic approach to website design and optimization. Gone are the days when decisions regarding website redesign […]
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How to Declutter Your Email List for Improved Opens, Engagement, and Conversions

April 8, 2024
In the world of email marketing, a cluttered and outdated email list can hinder your efforts to connect with your audience effectively. To ensure optimal engagement and conversions, it’s incredibly […]
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How often should you update your website?

March 27, 2024
In today’s rapidly evolving digital era, a website goes beyond being a static online business card. It serves as a dynamic platform where your brand interacts, connects, and influences your […]
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Top Marketing Trends for 2024

February 26, 2024
Top Marketing Trends in 2024 2024- a year poised to redefine strategies and reshape the way businesses engage with their audiences. In this blog post, we’ll unravel the latest marketing […]
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5 Reasons Why You Need to Update Your Website Design

February 21, 2024
Attention spans are fleeting and competition is fierce, so having a modern online presence is no longer a luxury but a necessity. Your website design serves as the virtual storefront […]
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The End of an Era, Google Business Profiles Websites Set to Shut Down

January 21, 2024
Google Business Profiles Websites Shut Down In a surprising development, Google has recently announced its decision to shut down websites created through Google Business Profiles. This unforeseen move has sent […]
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September 26, 2022
What You Need to Know About Email Deliverability Now.

Today, we count on the email being delivered to us just like we would a letter in the mail. Hackers are targeting email services around the world and in response, Google, Microsoft, and others are creating more parameters to try and stop hacking attempts.

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June 30, 2022
Should Businesses Be Worried About a Lawsuit for Website Accessibility?

American businesses received 265,000 website accessibility demand letters in 2021 for violations of accessibility standards. In many cases, if the problems are not solved, it can lead to costly website accessibility lawsuits. Learn more about how to avoid this fate on our website.

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June 3, 2022
GA4 and Your Digital Data 

As a response to the way that Google collects and stores personal website data.  Privacy laws in Europe and those that have passed at the State level have changed the way that marketers and advertisers approach targeting audiences.  Google developed GA4 to accommodate the changes required and your digital footprint is affected on many levels. 

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April 18, 2022
How Can a Chatbot Change the Game for Your Company?

Chatbots are revolutionizing customer service for many companies around the world. In simple terms, chat bots allow instant communication between your company and its customers. But that’s not all! Thanks to digital advances, chat bots can also use conversational artificial intelligence.

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April 4, 2022
Preparing Our Customers for PHP 7.4 end-of-life on November 11, 2022 

Now, you may be wondering what that has to do with me and my website. The answer…everything!  

We will spare you the eye-glazing technical updates that went into PHP 8 and focus on how this official announcement impacts your website.

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April 1, 2022
Why Do I Need WordPress Maintenance for My Business?

IGV is a different from most Website Development and Digital Marketing Companies.  We are committed to keeping your website optimized.  That includes keeping your website protected from hackers by running on the latest security software. 

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