Stone & Grain Design Group

Website Redesign

An incredible design team and insured professional contractors

Custom Design

WordPress

Website Security

Website Maintenance

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PROJECT OVERVIEW

About Stone & Grain Design Group

Stone & Grain, a leader in kitchen and bath remodels, approached us with a clear goal: to elevate their online presence from a basic, self-built website to a professional platform that could attract, engage, and convert customers. Their previous website needed the technical elements to rank on search engines or convert visitors into clients effectively.

Our mission was to create a website that reflected their craftsmanship and professionalism and optimized their digital footprint to drive measurable business growth. We built the new website using WordPress, providing a robust and flexible platform tailored to their needs. Additionally, we are supplying Stone & Grain with hosting and WordPress maintenance services to ensure the site remains secure, updated, and fully functional.

The Challenge

Limited SEO Optimization: The client’s previous site lacked essential SEO strategies, making it difficult for potential customers to find them organically.

DIY Website Limitations: While functional, the plug-and-play website design lacked advanced capabilities, customization options, and scalability.

Inefficient Communication: The old website did not clearly convey the company’s value proposition, nor did it effectively convert visitors into actionable leads.

Brand Alignment: The website’s aesthetic and structure did not fully align with the professionalism and high-quality services Stone & Grain provided.

Previous Stone & Grain Website

The Approach

Comprehensive Planning:

Conducted a discovery session to understand Stone & Grain’s goals, brand identity, and target audience.
Audited the existing website to identify gaps and areas for improvement.

SEO Strategy Implementation:

Performed keyword research to identify high-value kitchen and bath remodeling terms in their service areas.
Incorporated optimized meta titles, descriptions, and headings throughout the new site.
Created content that boosts organic visibility.

Custom Design and Development:

Designed a visually appealing website that reflects Stone & Grain’s brand and services.
Created easy-to-navigate layouts emphasizing the company’s expertise, projects, and services.
Integrated a project showcase section to highlight completed projects and craftsmanship.

Enhanced Functionality:

Developed an intuitive inquiry form for better lead capture.
Enabled blog functionality to allow the client to share expertise and updates, driving ongoing engagement and SEO improvements.
Made the site mobile-responsive for seamless user experience across devices.

WordPress Implementation:

Built the website using WordPress to ensure flexibility, scalability, and ease of content management.
Leveraged WordPress plugins to enhance functionality while maintaining a clean and professional design.

Ongoing Support:

Provided hosting services to ensure the site’s performance and reliability.
Delivered WordPress maintenance services, including regular updates, security checks, and support to keep the site running smoothly.

The Results

Improved Visibility:

The new website has a solid SEO foundation, enabling it to rank higher in search results for target keywords.
Increased organic traffic by creating a site optimized for both local and regional searches.

Professional Presentation:

The updated design effectively communicates Stone & Grain’s value proposition, showcasing its services and expertise.
High-quality visuals and an engaging layout provide a seamless user experience.

Increased Engagement:

New features like the project showcase and blog have helped convert more visitors into inquiries.
Clear calls-to-action and a user-friendly interface have driven an uptick in client leads.

WEB SERVICES

Website Design
WordPress
Website Hosting
Website Security
Maintenance
Responsive Design

Conclusion

The Stone & Grain website redesign is a testament to how a professionally designed and optimized website can transform a business’s digital presence. By addressing the limitations of their old site and implementing a strategic, collaborative approach, we helped Stone & Grain achieve their goals and position themselves as leaders in their industry.

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Eric Buffstone

Owner of Stone & Grain

“Every business owner wants to be successful, and in this fast-moving wireless age, having a professional web presence is essential. I’ve always been tech-savvy and even built my own websites in the past, but they simply didn’t deliver results. Partnering with Innovative Global Vision was a game-changer. We collaborated on everything from content to SEO, and the result is a website that not only looks beautiful but actually communicates how we can help our customers and convert leads into business. It was a big investment for my small business, but one that has already started paying off. This partnership has truly elevated my brand!”

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Browse our other successful projects and learn how Innovative Global Vision accomplishes successful design to bring our customers, new leads, conversions and improved turnovers. If you’re ready to take the next steps fill out our form above or give us a call today!

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PARTNER WITH US

Ready to get better results? IGV will work closely with you and your team to collaborate on an effective design that can help bring in new leads. To start, fill out the form below and someone will get in touch with you very soon. We look forward to bring you great success!