The challenge that this represents for businesses has to do with a dramatically different viewing landscape. If you design a site with only the desktop experience in mind, mobile users will be left with a cluttered mess that is impossible to properly navigate on a device like an iPhone or iPad. Responsive Mobile Friendly Website Designing.
Responsive mobile-friendly website design becomes hugely important – not just for Google search engine purposes, but for the users themselves. Responsive sites and mobile sites are not the same concept. A mobile site is a layout designed exclusively for a mobile device, while responsive web design allows you to design your page once with all possible viewing environments in mind. With a responsive design, the site will then automatically adjust based on the device that the user is viewing it on. Desktop users can still have their traditional environment while mobile users get a friendly, responsive environment that can be controlled on a small screen with a touch screen interface.