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Digital Marketing Services for Small Businesses
Develop a strategic plan for your digital footprint with a well-designed website.
Schedule Your Marketing AuditWhat is Digital Marketing Strategy?
The idea you can simply “build it, and they will come” does not apply to digital marketing. Your website must be fast, customer centric, and responsive. It must also be designed in a way that incorporates your digital marketing needs.
How Does Digital Marketing and Web Development Work Together?
Every page of your website is an opportunity to attract and convert customers with the right digital marketing strategy. We work with you to understand what action you want customers to take on every page of your site. Then we help you share your messaging to all your digital platforms creating a robust strategy that Google rewards for organic traffic. We focus on Google and the tools they give us to create measurable results.
Be Proactive, Not Reactive with Digital Strategy.
Ask yourself, what is the goal of each component of your digital footprint? Are you helping your customer by solving a problem for them? Are you offering a solution to what they are looking for? What makes your product and or service different from others? Your digital marketing strategy should have all these questions top of mind. IGV incorporates both in every site we design. Starting with the end in mind.
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Trust Us To Help You Execute Your Small Business Digital Marketing Campaign
It’s no secret that the world is becoming more digital. Traditional marketing efforts only go so far in today’s online world, so it is important that your small business has a digital marketing strategy to nurture and connect with customers across multiple platforms. We help you navigate and execute successful digital marketing strategies that allow you to compete and survive in the modern marketplace while driving business growth.
The Science of Content Marketing
Content is the key to unlocking your digital marketing potential. Content marketing refers to using well developed, valuable content to attract customers to your website and your company. When customers search for a topic online, they look for companies they can trust as authorities to offer them the information they need and then provide them with the products and services they are looking for.
Customers are looking to build relationships with you — they want to know that you care about them more than just as a number. By providing customers with quality content on your website, blogs, and social media, you demonstrate to the customer that you know your industry very well and care about helping them succeed. We help you create content that builds trust, influences conversions, and improves search engine optimization.
Customers are looking to build relationships with you — they want to know that you care about them more than just as a number. By providing customers with quality content on your website, blogs, and social media, you demonstrate to the customer that you know your industry very well and care about helping them succeed. We help you create content that builds trust, influences conversions, and improves search engine optimization.
Email Marketing
Most professionals check their emails multiple times a day, so what better way to reach customers than in their inbox? Email marketing keeps customers informed and helps re-engage past customers while driving traffic to your website and improving your bottom line. Our email marketing services help you capitalize on the audience you are able to grow through your website and marketing efforts.
Learn MoreSearch Engine
Optimization (SEO)
Search engines look for words that tell them about the content on the site. Content that is tailored for SEO gives your website the organic traffic needed to increase sales and conversions for your business. We work with you to optimize keywords throughout your site as well as META titles and tags to help search engines find your site for customers.
Learn MoreSocial Media
Marketing
59% of people access social media every day or most days, making it one of the most effective ways to connect with people anywhere. Social media helps drive sales by allowing you to stay top of mind and build relationships with existing customers for repeat and referral business. Having a presence on social media platforms is crucial — we make it easy for you to engage people on these platforms and entice them to learn more about your business through regularly scheduled posts.
Learn MoreBlogs
Blogs help you build credibility in your industry and connect with your customers on a more personal level. Your articles can be shared via email and social media, allowing you to reach a larger audience. Your blog also increases traffic to your website — by naturally placing keywords in your blog, we help search engines and customers alike find your website and company.
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