330-425-0922

Blog

Browse or search our blog content below!

Subject Lines that Increase Open Rates

“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.” – William Bernbach

From your blog of the day to an Email Blast to a business communication discussing a product or service, our lives have become more and more focused on that single line of text: the Subject Line. Your goal is to catch the attention and interest of your target audience – without getting smacked down by a spam filter.

Have you ever looked at some of the subject lines in your spam or junk folders? You will probably find a lot of one-word subjects, along with subjects that include words such as “free”, “trial”, “order”, “promotion”, “contact” … you get the idea. You can find lists and lists of words that most frequently get caught by the spam filter.

But your goal isn’t to just avoid the pit of Spam; you want to catch your target audience’ eye and make them want to know more. Using humor is a good technique; if you can make someone chuckle, they’re more likely to be willing to see what more you have to say. Try using a play on the words of your product or topic of your blog. Use those writing techniques you learned in English class, like rhyming and alliteration (the repetition of beginning vowels or consonants). Use words or phrases that are particular to your target audience if you can, or try to describe your product or topic in an unusual way.

These techniques can help you keep within your target audience’ radar, and out of the spam zone.

Are you considering using Email Blasts to reach your audience?
Contact us at Sales@IGVinc.com for a consultation!

Author
Karen Leonard
Date
July 11, 2011
Category

Get marketing tips & seminar notifications!

Get the latest update on digital marketing trends and upcoming seminar notifications straight to your inbox.

IGV Inc Logo - It's all about results!
Innovative Global Vision is a website design and digital marketing agency that specializes in WordPress website development, hosting, and digital marketing solutions…
Learn about us and our values
1410 Highland Rd. Suite 14
Macedonia, OH 44056
341 Talbot Street, Suite 319V
London ON N6A 2R5
Mon – Fri: 9:00am – 5:00pm
Sat – Sun: Closed
© 2022 Innovative Global Vision
FaceBook IconInstagram IconTwitter IconLinkedIn IconRSS Feed Icon
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram Skip to content