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Have you ever felt like you’re trying to communicate your message to people but no one is responding? Ever stop to wonder if maybe you’re targeting the wrong group pf people? In order to talk to the right people who are likely to be interested in your product or service you need to first define who the “right” people are. This weeks marketing minute discusses how you can know who exactly to target your material to.
Knowing your target audience is key to your businesses success. By being able to identify who your consumer base is you are able to create promotion material and content that they will find valuable. So how do you know who to target?
Tip 1: Look at your current customers
Tip 2: Look at Social Media
Tip 3: Look at your Industry