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When you’re creating a website, choosing your domain name can feel really stressful. You want something that accurately represents you, your business, your industry/niche or all of the above. After all, you’re going to be stuck with it for a really long time.
Before you register your domain name, here is a list of things you should keep in mind and what to avoid.
When you say it out loud, does it sound like a real brand or generic? Your goal is to make the domain memorable and generic keyword strings are hard for people to recall. For example, if your business is desserts, does WorldsGreatestPies.com or DarnGoodPies.com sound better? I’m more partial to DarnGoodPies.com.
It’s important that you can easily share your domain both when speaking and writing. You will come across instances where you’ll be sharing your domain in person. So it’s imperative that any listener can easily understand it and spell it.
The shorter the better. This is for multiple reasons. The shorter it is, the easier it is to say, share, type, and the better it will perform on search engines. 15 characters is a pretty good length to aim for.
Never use domains with hyphens. They can be read as spam domains.
And remember that easy to say, easy to spell tip? Hyphenated domains are prone to typos, which means you’ll be missing out on valuable traffic. Also, imagine saying, “Make sure to visit my website! Its darn hyphen good hyphen pies dot com.” Awkward right?
Not .net, not .info, not .co or any of those other custom extensions like .CLE.
It can be tempting to be clever with your domain extension and you may think you’re setting yourself apart from your competition.
But these extensions are viewed them as untrustworthy and are prone to spelling errors.
Not only are .com extensions the most credible, but they’re the most memorable. Think about this, how many times do you automatically type in dot-com at the end of a domain? Most other users will do the same. If your website is JanesPies.yum, people might search JanesPies.yum.com and you’ve lost out on traffic and confused a customer.
Using a keyword rich domain name doesn’t carry as many positive associations and benefits as one might think. While they can play an important role in terms of SEO, Google tends to lean away from exact match keyword domains.
If you do use a keyword in your domain, I would suggest only using it if it helps make it obvious what you, your business or your blog is about.
Do a quick search on social media sites to make sure nobody else has your name, too! Using the same name on your website and social media pages reinforces your brand and makes it more memorable.
It is very possible that you could come up with the perfect domain name and fallen in love with it only to find it’s already been taken. That’s okay. Be creative!
Crowdsource and ask other people for ideas. Mix some words around. Go to thesaurus.com and see if there are similar words you can use. Do you have a tagline or nickname you use all the time?
Are you your own brand? Consider using your name.
Just avoid registering it if another person or company has the same name. You put yourself at risk for an infringement lawsuit. That’s no fun.
What I mean by this is don’t make your domain so niche you put yourself in a box. You never know how your business might expand. For example, a baker could choose the domain BestPieRecipes.com. But what if they want to start publishing about cakes and cookies, too? How would anyone know there are recipes other than pie on there?
Choosing the right domain can be stressful. But the process can be easier if you follow the tips outlined in this article.
Looking to communicate with your customers and build credibility in your industry? Then look no further than blogging. Blogging allows you to develop content that is valuable to your audience and develop your status as an expert in your industry. Blogging can consist of articles, info-graphics, how-to guides and more. Why should you start blogging?
Benefit 1: Blogging helps with SEO.
Search engine optimization will help drive new customers to your site. A blog featuring relevant topics to your product or service will improve your search engine ranking. When people search with keywords and questions that your blog discusses it will open the door for them to explore the rest you’re your site and see what you have to offer.
Determine what your target audience is searching for and create a blog post about that topic or question. By doing so, potential customers can find your business from your relevant blog posts. You can start with articles that deal with some of the frequently asked questions your customers or industry have experienced. From there you’ll be able to see which topics are popular and really get a feel for what your audience wants to see.
Benefit 2: Show off your expertise.
Your company needs to build a solid reputation. One way to do this is to show you’re an expert in your industry. For example, if you are selling sustainable clothing pieces you should know about how the fashion affects the environment. You could write an article about this to show you audience you can be trusted and so can your product or service.
You want to show off that you’re an expert in your industry by sharing blog articles that are discussing your industry as a whole and really highlighting any major changes that may be occurring. You want to avoid strictly sharing information only about your company and your products but rather really demonstrate that you are an expert in your field.
Benefit 3: Engage and Connect with your Customers
Blogging is a great way to reach your consumers on a more personal level. You can engage with your customers by asking them for input on your blog. Invite them to share what they would like to read on your blog. Just remember, content really is king so think of starting or reactivating your company’s blog and deliver the content that your customers want to read! Another way blogging helps you to connect with your customers is by building trust. You earn trust by regularly posting valuable information on your blog. Customers will act on this type of commitment.
Blogging really allows you to have a voice in your industry and discuss the topics that you feel will be beneficial to your readers. Your articles can be shared via email, on forums, on LinkedIn and on other social media sites allowing your company and your voice to reach a large number of people. Having your companies name attached to articles that show off expertise will help your company grow and bring in new customers to your door.