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Companies must do their absolute best to be ADA Compliant in 2022. In both physical locations and online, ADA compliance is the law. Let’s look at the many reasons your company should adapt to be more inclusive.
Let’s look at the many reasons your company should adapt to be more inclusive.
ADA Compliance The American Disabilities Act (ADA) was released by the Department of Justice released in 2010. Following the release, new standard requirements came for companies that have websites. Today, companies are expected to bring their websites up to code for people with disabilities so that their websites can be accessible for all users.
Here are the statistics found on World Health Organization (WHO) website. “Globally, at least 2.2 billion people have a near or distance vision impairment.” Visual impairments the WHO breaks it down in the following ways.
The WHO concluded that 1 billion people have moderate or severe distance vision or blindness. It is interesting to note, that they are not including color blindness in this scenario.
When it comes to digital platforms, color blindness is also be a consideration for color contrasts. According to the Colour Blind Awareness Organization
Color blindness (colour vision deficiency, or CVD) affects approximately 1 in 12 men (8%) and 1 in 200 women in the world. Worldwide, there are approximately 300 million people with colorblindness, almost the same number of people as the entire population of the USA!https://www.colourblindawareness.org/colour-blindness/
According to WHO there are more than 1.5 billion people today living with hearing loss. That is almost 20% of the world population. Over 430 million humans have hearing loss that qualifies as “disabling hearing loss.” By 2050 they predict that more than 700 million people could have disabled hearing loss.
Closed captions can play a big role in allowing those with hearing issues because impaired user will have more access to digital information. Everyone should make sure they are producing media that is inclusive for those with hearing loss.
Google has shifted their focus towards rewarding websites that provide good user experiences for all users. That includes ADA compliance. We know that Google is considering accessibility in their search rankings.
“Our UX Researchers work with people from all backgrounds and with a variety of abilities in order to understand what matters to our users in their daily lives. Based on these insights, we aim to design products that are inclusive and consider the needs of all users.”Google
Google launched a global initiative called “Google Impact Challenge: Disabilities.” This program focuses on ways to program and use emerging technologies that increase independence and opportunities for people with disabilities.
The Department of Justice (DOJ) handles enforcing ADA compliance issues. They have been very clear on their stance. Websites that offer goods and services to consumers should aim to be ADA-compliant.
Did you know that 1 in 4 people in the United States (about 61 million adults) are living with a disability? Today, designing your digital space with accessibility because it is smart business. It extends your reach to future customers. It is also the law. More companies are getting hit with complaints so it is important to try and be as compliant as you can to avoid potential lawsuits.
It is time to re-imagine your digital footprint including your website. No website is ever “finished.” Your website is a living document designed to change over time.
At Innovative Global Vision aims to provide solutions for innovation and inclusion. This is a big initiative we have in 2022 and beyond for all our clients. Contact us today to see how we can help you bring your website closer to ADA compliance.
Understanding the latest social media platform to hit our smartphones is the first step to expanding your reach.
TikTok was born after an unsuccessful 8 year run as the digital platform Music.ly. The developers rebranded and relaunched the digital platform in 2017 as TikTok. The social media app for discovering, creating and sharing short video content. It has become one of the fastest growing social media platforms. TikTok now reaches over a billion users in less than four years.
The most viewed genres on TikTok include pranks, stunts, comedy, dance and entertainment. A unique characteristic of TikTok is the ability to reach an enormous audiencee. What makes TikTok so successful, is the algorithm with an accuracy more than those of platforms past.
According to TikTok’s about page, each user has a personalized feed. Each feed is populated based on their interaction with content presented to them. The more a user interacts with their feed, the more it reflects each user’s unique preferences. When a user skips a video or left with no interactions, it disappears from a user’s page. There is then almost no almost no way to find it again.
The more interactions a video receives, the more likely it is that that video is boosted to the top of others’ pages.
TikTok could be right for you if your marketing content fits into any of the above categories. If you are still not sure, consider the following:
They make up the largest portion of the TikTok user base. The rest of the user base seems to follow suit with over 60% of users falling under the age of 49.
Names like Addison Rae and Charlie D’Amelio dominate the platform with their dance and entertainment content. Other content creators follow in their footsteps with the same content in the hope of growing their own following.
Consider using an alternative social media platform.
Instagram, TikTok’s biggest competitor, has a statistically older user base and a more diverse range of popular content. Where TikTok is a more video-forward platform, Instagram is a photo sharing app.
Like TikTok, Instagram becomes familiar with user interests. It can then place advertisements into user feeds. Facebook works similarly, with a more mature audience.
Something that might not be considered is the amount of information that each platform allows its users to publish on their profiles.
Facebook allows their users to publish the most information. Things like business hours, phone numbers, website links, event calendars and chat features make it easy for potential customers to reach your business. Instagram has similar features, but the choices are fewer than TikTok.
More mature social media users tend to appreciate the fact that they can gather almost all the information they need to know about your business in their first glance at your page.
This information is not as readily available when using TikTok. Users are limited to a few characters on their profile. This makes it especially difficult to communicate information to potential customers.
TikTok provides users with a platform to reach large audiences, fast. With a remarkably young user base, the most successful content on the app tends to fit neatly under the entertainment category.
Social media is a useful tool for businesses to reach potential customers. Without social media, businesses wouldn’t have the ability to reach so many new potential customers. Not all social media platforms are created equal. What works for Addison Rae, might not be the perfect fit for you.
What are your thoughts about TikTok as a business platform? Let us know. CONTACT US today
Written By Olivia O.
Through our Content Marketing Course, we will be giving you the same building blocks we use for our own strategic marketing at Innovative Global Vision. We outline each step of the content development process. You will learn to think about content like the search engines. The results are tangible, long-lasting marketing pieces you can leverage with all your content marketing needs.
Voice search is not a brand-new technology for 2022. Yet, more people are utilizing their smart devices to help them find what they are looking for than ever before. Virtual assistants, provide the capability to perform voice searches on smart devices.
When it comes to online shopping would it surprise you to know that half of all online shopping will use voice search this year? We expect that number to grow as people become more comfortable with using it.
In 2022, People no longer go to the yellow pages to lookup a phone number. That is also true for people trying to find products or service. More people are asking their smart devices to help them find what they are looking for. The key is that voice search users are asking questions or searching a phrase not a specific keyword.
For instance, you do not ask your phone for “chocolate.” You might ask something like “How many calories in Chocolate.” Or “What is the best rated chocolate company.” People may also as for a type of chocolate or brand of chocolate.
Voice search is a wonderful way to reach your target audience. The key is creating content that people are searching for. Notably, you want to be the solution the problem that someone has. As we enter 2022 more users are getting comfortable with voice search. We have the technology to get the answers we are looking for in the palm of our hands. Smart devices to find solutions to the everyday problems people have
Did you know that Alexa is one of the largest smart device providers in the world and owned by Amazon? Today, people use Alexa to control everything from their light switches and thermostats. Not only can Alexa can play music, it can access smart TVs, and provide valuable resources to users. People can search for anything from the comfort of their office or living room.
Businesses are setting up a business listing on Alexa and providing valuable product and service information. There is nothing more valuable than being found for the right things when people are looking. Voice searches, like those offered through Alexa are becoming even more relevant today. We expect that trend to continue through 2022 and beyond.
Set up your Alexa Business Listing HERE.
When it comes to voice search Google is one of the leaders of the pack. Not to be outdone by Alexa, Google utilizes the power of search with smart home technology. Google smart devices bring the power of the Google to smart devices everywhere. Google Assistant is supported on more than 50,000 smart home devices.
In 2022, Google Assistant is one of the most used virtual assistants according to 2021 stats. The latest information from Google Support reveals that it is compatible with more than 10,000 popular brands. That compatibility number is increasing by the day.
In fact it was recently announced that Google will support the voice search capabilities of many other manufacturers smart home products. Save this great article by the Wall Street Journal for further reading.
Apple technology running on iOS operating systems utilizes Suri for voice search results. Like Google and Alexa, Suri is used to find what people are looking for with voice commands on any of their Apple smart devices.
“Around 500 million people are using Siri. Despite a few drawbacks, such as the limited voice application or voice control Siri has, Siri remains one of the most popular voice assistants worldwide, alongside Google Assistant.” (“Voice Search Statistics: Smart Speakers, Voice Assistants …”) SERP Watch IO
Unlike Google, Siri requires that the user connect to an Apple product. Users must have the Apple operating system.
Like Apple’s Siri, Cortana is the voice operated assistant on the Windows operating platform. While Cortana is the least used Voice Search platform it should not be overlooked in 2022. Still, many business users utilize Microsoft Products for work.
Learn more about Cortana HERE.
It is estimated that one-third of the U.S. population used a voice search at least monthly last year. Beyond the U.S. borders, 27% of the global population is using voice search. Impressively, 62% of people will make purchases through voice search in the next month. These impressive numbers will only continue to grow as more of us are multitasking at work, in the car and at home. When you are developing content for your website do not just focus your attention on keywords. Instead, try catering your digital marketing efforts to phrases we use every day.
Need more help with ideas on implementing Voice Search into your marketing strategy? Contact us
Content creation for your digital marketing strategy has been evolving over the last decade. With advancements in AI, content marketing strategy has become one of the best ways for companies to be found when a potential customer is looking for your product or service. Today, content marketing refers to creating and distributing content (blog posts, videos, memes, podcasts, Instagram, and Facebook Stories and more) for the purpose of building brand awareness in the digital world.
With the addition of blogging platforms like Blogger. Google recognized the need to house created content by influencers in a platform. Users can create personal blogs as a way of reaching a larger audience. WordPress was originally developed with the intent to allow users to have an elegant, well-architecture and personal publishing system for their content. In other words, it was created to be a blogging platform. WordPress was originally built on PHP and MySQL coding and licensed under the GPL. Today it is one of the most robust website platforms available. What evolved from these two platforms is the most powerful tool in building websites today for both business and personal use. Content strategy has evolved with WordPress and Google over the last decade to offer the most comprehensive platforms to reach more people with AI and strategy designed to attract and retain new customers.
AI has brought content marketing strategy back into focus. While developing beautiful websites that have fast load times and a good flow of information is essential, the content in a website is equally important. Today, you cannot “build it and they will come” when it comes to your website. AI evaluates the relevance of your website and identifies keywords, phrases, and entire articles of content for relevance in terms of SEO. With improved capabilities, a well-designed website with great content will attract more customers and convert more prospects simply for having the solutions buyers are looking for.
As more and more people are using voice search (link to voice search blog) to help them find what they are looking for. Your content must be the solution they sought. For instance, someone might ask Google, Siri, or Alexa “how do you know if you need a new roof?” The results will come back with results cultivated by Artificial Intelligence and if your website contains that content. Then the search result generate leads to potential clients to your website through discoverable content.
When Does Google Use Featured Snippets in their search results pages? According to a study conducted by SEMrush, featured snippets are typically presented with search results when keywords and phrases are asked in the form of questions. For example, if someone searches “how to change the oil on a Ferrari” the results may include content that answer the question by giving step by step instruction. Additionally, video results may be featured as tutorials for changing the oil on a Ferrari may be more helpful.
Google’s Artificial Intelligence also tends to select featured content that includes prepositions and comparison keywords. These phrases are more closely related to natural search than a generic keyword. For instance, your content is less likely to be featured if your keyword is “rock.” You will be more likely to get featured results with the word “rock” in a context. AI generated better results from phrases than attempts to guess your individual keyword context. Using the “rock” example, the search results may feature article about “how to start rock climbing” or “Rock music of the 70’s.” A keyword by itself is not a good indicator for context. When it comes to search results. Thus, the more closely your content aligns with what the user is searching for, the more likely you are to show up with someone who is looking for you.
As you can see, content strategy should be a big part of your SEO marketing budget in 2022. Here is the important part, it cannot just be any old content, you need a strategy. Good strategy is content that is optimized to take advantage of what the AI and search algorithms search for.
SEO is not simply plugging in keywords to the back end of your website. AI has evolved too much for that simple task to generate web traffic. Instead, you must develop clickable content that entices potential customers. Did you know that Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads (Source – Demand Metric) With a relevant content strategy, you should be discovered by more customers and clients in the long run, with more measurable results.
Content marketing makes sense for business. In fact, Conversion rates are nearly 6 times higher for content marketing adopters than non-adopters. (Source – Upland Software ) Every image, video, blog, or website page you upload should be optimized to maximize the probability of being found by search engines.
It has never been easier to have your customers find you if you know how to create great content for your business. Today, you cannot count on a great website driving traffic alone. You need to make sure you have a strategy to make your website work for you. Developing a content marketing strategy is the key to do that.
Do you need help with content marketing strategy in 2022? Check out our Content Marketing Academy today!
FURTHER READING ON HOT TECHNOLOGY TRENDS FOR 2022