It’s no secret today that people practically live on their mobile devices.

The average person in the US spends three hours a day (give or take) on their phone, and 87% of that time is spent in apps like Facebook or Youtube.

The mobile landscape can make it challenging for marketers to reach potential customers and capture leads. Why? Because typing in their info is really annoying and frustrating on their phone. The mobile experience with lead forms usually stink and people give up.

So What’s The Fix?

Running a lead ad is an AWESOME and super easy way to build your email list and connect with people who want to be your customer.

Whether it’s to sign up for a newsletter, sign up for an event, request more information, or get a special offer/coupon, lead ads make the sign-up process easier and faster for potential customers to reach you.

What Are Lead Ads?

They’re an ad format that allow potential customers to make that first connection with your business by submitting a simple form requesting their contact information in exchange for more information on what your business has to offer them.

Facebook-lead-ads-grow-business

A lead ad looks like a regular Facebook ad, but when they click on the link, they’re taken to a form that’s already populated with contact information they’ve given to Facebook – name, email, or phone number. It’s designed to require as little typing as possible.

Source: Facebook Business

This is a super easy method not only for you to collect and follow up with leads, but most importantly – it’s easy for customers to give you their information.

[clickToTweet tweet=”Lead ads make it super easy for potential customers to give you their info so you can collect more leads via @igvinc” quote=”Lead ads make it super easy for potential customers to give you their info so you can collect more leads”]

Post Your Lead Ad To Instagram

Facebook just rolled out a new feature to the lead ad format allowing you to seamlessly post your lead ad to Instagram at the same time! How awesome is that!? Thanks, Facebook!

Watch the video below to see lead ads in action. Learn step-by-step how to create your own lead ad.

Ostersund, Sweden - August 3, 2014: Close up of Facebook adverti

Have you ever wished that you could run a Facebook ad that only went to people within 5 miles of your store? Now you can do just that. Facebook Local Awareness Ads allow small businesses to tailor their Facebook ads to only show in the area around their store. With normal Facebook business ads you can only set a city or a zip code on your ads which if you live in a big city is not very helpful. But now with Local Awareness ads you are able to geo-target people whenever they are close to your store. You can even set your ad perimeter as low as one mile. These new ads are specialized for mobile which is why the geo-targeting is so accurate. Some people feel that while you are able to geo-target the ads the segmentation variables are still lacking, you can only segment by location, age and gender. This may not allow for narrow enough targeting if your business operates in a niche market. But many still feel that the Local Awareness ads are one of the cheapest options out there for small businesses to advertise on.

The Local Awareness Ads offer businesses two call-to-action options: call now and get directions. This allows people to directly get in contact with you either by clicking call or by coming into your brick-and mortar. Facebook also gives you analytical data on the click-through buttons in the ad campaign analytics allowing you to know how many people did call you or get directions to your store. This data is great to help business owners understand if their ad is working and if the ad money has been well-spent.

The point of these ads is to maximize your local and relevant reach potential. Facebook wants businesses to focus on reach because most people when they see an ad will not necessarily click on it but may still come in and buy a product as a result of the ad. Since Facebook allows you to choose the budget for the ads this means that you control how much you spend. This new tool is a great way for businesses to reach people that are nearby and increase traffic to their store and hopefully increase revenue.

 

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