The USA has seen an uptick in “live streaming” as a response to COVID 19. Businesses continue to change strategy during the pandemic to reach more customers. Understandably, live streaming gained significant traction as in-person shopping was restricted. Now that consumers are adapting to this type of content, how can businesses best use it to convert sales?

What is Live Streaming? Should I be using it as part of my digital marketing strategy?

Live streaming allows users to watch, create and share videos in real time. Think of it live broadcasts on TV or radio shows recorded in real time. To create a livestream you need the internet, a smart device, and a digital platform stream on.

We Also Recommend You Have the Following:

Where do you live stream, girl with phone streaming live

Free Platforms You Can Use for Live Streaming

Now that you have a plan, where do you choose to do a live streaming event?  Some of the current popular live streaming apps include Facebook Live, Instagram Live stories, YouTube, Vimeo, Twitch TV and Tik Tok. While these social media platforms are free, users typically need an account to access and use the livestream features.

Retail and Streaming

Retailers are scrambling to make livestreaming both accessible to consumers and profitable. Brands are using livestreaming to demonstrate products, talk about service and promote specials. The key is finding a way to target the audience, so they know to watch live.

infographic of tips for live streaming

Ideas to get people to show up to Live Events

“What you’re starting to see more and more now, especially in the livestreaming space, is a proliferation of different executions of livestreaming.”

Gartner analyst Ant Duffin told Adweek

Takeaways from Live Streaming for 2022

To make live streaming effective you need to have a solid plan. You also need the right equipment. Finally, you need to know you target audience. Not a single person wants to see you talk about yourself for 10 minutes while you wait to see if anyone joins you live. Besides, if you are showing them an up-close view of your nostrils, they will not stay “live” for long.

Do you need help understanding your livestreaming options? We are here for you, contact us to get started.

Additional Reading:

Example of Hybrid Events - Hot Technology Trends 2022

What is a Hybrid Event? 

Technically speaking, a hybrid event is a meeting of people both virtually and in person. Today, people in business rely on the flexibility to host event in several diverse ways. In fact, often customers expect it. Technology over the last decade has made hosting events virtually much easier. So here is what you must know about hosting hybrid events in 2022 and beyond. 

Hybrid Events in 2022 

Hybrid events are here to stay. As COVID-19 has taught us, sometimes it is easier to attend events in your pajamas, and sometimes you just must be there. As our world continues to move from completely virtual to live events, some people are noticing that they prefer the convenience of one or the other, so a hybrid format provides a terrific opportunity to reach a larger audience.  

What Are My Options for Hybrid Events?  

Let us say that your company has never attempted to create a hybrid event. Where would you even start? Today, there are numerous platforms that give you the ability to add a virtual element to any hosted event, as long as you have Wi-Fi.  Did you know that 71.1% of event organizers say that connecting the in-person and virtual audience is their biggest challenge? 

Here are the three questions you need to ask before trying to create a virtual event: 

If the answer to all these questions is “yes” you are on track to creating your first hybrid event. Now you just must decide it if you want to host the event privately or “live-stream” it to the world. 

Private Virtual Event Options 

Zoom

Zoom, is one of the leading free platforms designed for companies to host virtual events. Some of the notable features of Zoom include that ability to host up to 100 guest free. In addition, there are no limits to the number of meetings you can host. Zoom allows for sharing screens, one-on-one meetings, and chats between all participants and for individual participants to message each other.   Some of the downfalls of a free account on Zoom are that the meetings can only be 40 minutes in length for group meetings. One-on-one meetings on Zoom can last up to 30 hours without disruption.   To learn more about different Zoom plans for virtual events click here. 

TrueConf 

TrueConf like Zoom allows for your business to have a free account for video conferencing. TrueConf Online Free Plan is a great option for those who want to communicate with colleagues, family, or friends with comfort and without any additional investments. 

Free Plan features for TrueConf: 

Learn more about plans and paid options for TrueConf here.

Live Streaming Event Options 

Facebook Live now part of META 

Facebook Live is a great fit for businesses looking to reach more people with hybrid events. You can use the platform to live-stream anything from product demos to your hosted events. In fact,  Facebook allows the host to schedule the event ahead of time. Your followers on Facebook can comment and chat live. One of the interesting features is that Facebook allows the business to customize the audience or simply allow anyone to access your live-stream when you go live.  

Top Free Features on Facebook Live: 

Learn more about Facebook Live here. 

YouTube Live 

YouTube Live, like Facebook Live, is a platform that allows for business to record a live event, demonstration, or presentation and host that event live and replay it on YouTube as a replay event. You can add content to the same channel your business may host other product demos or presentations and embed the feed into your website or embed a video for replay options on your website. 

Top Free Features for YouTube Live-Streaming: 

Learn more about YouTube Live-Streaming here. 

The Rewards of Hosting Hybrid Events 

Man participating in hybrid event on his computerWhen done well, hosting hybrid events can be used as a key networking metric for business. In fact, 81% of organizers finding networking the top metric in measuring audience satisfaction. That is important considering that 89% measure a hybrid event’s success by audience satisfaction. It is estimated that 47% of event organizers find hybrid events are great for geologically dispersed audiences. Today, hybrid events are not going to fade away, and the sooner your business adapts the better.  Flexibility maters and creating hybrid events means offering more options for consumers. 

Additionally, B2B counts success differently, with 94% of organizers counting success by the pipeline generated. An 43% prefer virtual events. Considering pandemic fatigue, where people just want to go somewhere else, combined with early issues faced by organizers, which have improved, these events will become more popular and better quality, especially with VR and AR technology. 

Need help with choosing a hosting platform for your next event Contact Us 

FURTHER READING ON HOT TECHNOLOGY TRENDS FOR 2022 

Content Marketing – Hot Technology Trends 2022 

Artificial Intelligence – Hot Technology Trends 2022 

Voice Search – Hot Technology Trends for 2022 

What is Live Streaming – Technology Trends 2022

Get marketing tips & seminar notifications!

Get the latest update on digital marketing trends and upcoming seminar notifications straight to your inbox.

IGV Inc Logo - It's all about results!
Innovative Global Vision is a website design and digital marketing agency that specializes in WordPress website development, hosting, and digital marketing solutions…
Learn about us and our values
1410 Highland Rd. Suite 14
Macedonia, OH 44056
341 Talbot Street, Suite 319V
London ON N6A 2R5
Mon – Fri: 9:00am – 5:00pm
Sat – Sun: Closed
© 2022 Innovative Global Vision
FaceBook IconInstagram IconTwitter IconLinkedIn IconRSS Feed Icon
Skip to content