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With technology and things like social media overtaking our lives it’s no surprise that people are moving away from reading traditional articles and how-to guides and more towards video. Video has become so popular that Forbes deemed this year the year of video marketing. Just how popular has video gotten? It is predicted that by 2017 69% of all consumer internet traffic will be video. Currently about 100 million people watch videos online each day. Video marketing can have a huge positive affect on your company. 90% of online shoppers have said that video is helpful in making buying decisions and 64% of visitors to a website are more likely to purchase a product if there is a video on the site. They also tend to stay on websites with video about 2 minutes longer than one that has no video. Those numbers are huge and really show how much of an impact video marketing is having on today’s businesses. In fact 64% of marketers are expecting that video will dominate their strategies in the future. So how do you get started? Following are some quick tips on things to keep in mind while creating a video for your company
Still on the fence about video? Keep in mind that it has been said that a picture is worth a thousand words, well video is said to be worth 1.8 million words! Think of the impact that video can have on your business and your customers. There are endless statistics showing that video is one of the best tools marketers can use today to reach their consumers. You don’t need to be a professional or in some cases even hire a professional. Video is a learning process and as you create more videos you will become better and understanding what goes into creating a great video. So go out and start filming today!